“I know how to write. Why do I need to hire someone else to do it for me?”

That’s probably one of the questions you ask yourself when weighing the options of hiring a professional writer or doing it yourself. Putting words together to form a sentence doesn’t take rocket science, and with tools like Grammarly to help, it’s easy to dismiss the idea of hiring someone to do something you can do –– especially if your business is new, and you’re being conscious about where you’re money goes.

As someone who’s building their online presence from the ground up, I totally get it, but as a copywriter, I can’t stress enough how important it is to invest in the content that represents your brand.

Here are 4 reasons why you should invest in copywriting services:

1. Copywriters are also marketers. We do the research it takes to attract the right audience to your brand, and many of us have the credentials and continued education to take your copy to the next level.
2. Copywriters can write content for different platforms, and recycle content to make it relevant, fresh, and useful to your audience (like turning last months blog post into an infographic or a script for a podcast).
3. Hiring a copywriter means saying goodbye to grammar issues! Copywriters have impeccable attention to detail, so you’ll never have to worry about using the wrong “their” in a sentence or more embarrassing grammatical errors that even Grammarly can’t catch.
4. And finally, let’s face it. You’re either not good at writing or, you hate doing it. You can have the best product or the most incredible service in the world, but if you don’t have the ability (or desire) to communicate that to your audience, you have no business writing your content. Lay the burden on someone who loves writing, and put your energy into the parts of your business that excite you.

So there you have it, four reasons why your business needs professional copywriting! If you’re still not convinced after reading this, please sound off in the comments below. I always talk back!